by Ruei Yee | Nov 16, 2020 | All Articles, Blockchain, Technology, Track & Trace
In the previous article, we discussed how halal products became a concern to Muslim consumers due to the emergence of unauthentic halal certificates and inadequate information presentation on food products. Similarly, to non-Muslim consumers, the recent rise in...
by Ruei Yee | Nov 2, 2020 | Blockchain, Business, Technology, Track & Trace
Impression makes a huge impact on a consumer’s decision in a product. In Marketing, there is a term known as the First Moment of Truth (FMOT). It simply decribes the first 3 to 7 seconds in which a shopper lands his eyes on a product in a store. Within these few...
